BOSTON (NECN) — Tom Brady was back out on the field Friday night, along with Julian Edelman and James White, at Harvard Stadium in Boston. They were there for the Best Buddies football game.

As Morgan Freeman’s character “Red” asked in “The Shawshank Redemption,” “How often do you really look at a man’s shoes?” Perhaps not so often, but there will be a special focus on footwear Sunday during the Chiefs’ game against the Colts at GEHA Field at Arrowhead Stadium. The NFL’s annual “My Cause My Cleats” campaign is this weekend.

Cindy Crawford, Denise Richards, Minnie Driver, Cheryl Hines and John Stamos attended the event, where sponsor Hublot unveiled a limited-edition watch to benefit Best Buddies International and the Women’s Alzheimer’s Movement.