Supporters Toolkit

#Giving Tuesday, the world’s largest day of giving, is coming up on Tuesday, November 29th, and Best Buddies needs your help getting more people to join us in supporting our mission! With your network, you can spread Best Buddies’ message of friendship and inclusion to more people and skyrocket the chance of more donations.

Below are some tools and resources to help you get started:

Social Media

Social media is critical to the success of #GivingTuesday. It not only helps Best Buddies fundraise, but it also brings brand awareness to those who may not be familiar with our mission yet.

Graphics

Download these social media graphics and share them on your personal platforms so your network will see that Best Buddies is your charity of choice for #Giving Tuesday.

Hash Tags

Hashtags have become a powerful tool to increase engagement with new audiences. Considerusing them in your posts when promoting Best Buddies on (and leading up to) #GivingTuesday!Here are some popular ones you could try:

• NonProfit –7.5 mill
• Donate –7.2 mill
• GiveBack –5.3 mill •GivingTuesday –1.9 mill
• GivingTuesdayNow –149K

Sample Posts

Below are suggested social media posts and a timeline. Before #GivingTuesday, educate your social networks about #GivingTuesday and tell them why they should support Best Buddies on that day. On the day-of, continue to post regularly and emphasize a sense of urgency. Afterwards, thank your friends and family who donated and tell them what an impact they have had.

Tips to remember!

• These posts are to get you started so feel free to create your own.
• There’s a reason you fell in love with Best Buddies. Share it! Your story is more powerful than anything we could draft for you.
• Consider also posting reels IN ADDITION to static images. Reels get priority placement over static images on Instagram!
• A great time to post is from 12:00 PM –7:00 PM, which is the most popular time to give on #GivingTuesday.Post at least twice!
• Like and share posts from your Best Buddies chapter.
• Tag friends and family.
• Be sure to respond quickly to comments to keep your audience engaged! If you know someone who gave, try putting a Thank You Post directly on their page to make them feel extra special.
• For Instagram posts, you’ll have to add “Link in bio” to the caption. Make sure you add the link to the bio or link tree.
• For Instagram posts, add “link in bio” text directly after the last sentence. Move hashtags to the next line.
• Double-check the link after posting to ensure its linked correctly!

Facebook Fundraisers

Facebook fundraisers are an excellent way to raise funds and awareness for Best Buddies on #Giving Tuesday. Click below for instructions on how to set one up and feel free to personalize the sample text so your network knows how important our mission is to you! Download Instructions

Personal Outreach

If you feel moved to promote further and take your support of Best Buddies on #Giving Tuesday to the nextlevel, you might consider sending personal text messages, or even making a few phone calls, to people within your network. Check out the sample messaging below and let your people know how they can support awonderful cause this holiday season!