NBCUniversal Telemundo Enterprises Launches Autism Platform under the El Poder en Ti ‘Tu Salud’ Initiative
El Poder En Ti Initiative Partners with Autism Speaks and Best Buddies International to support Autism Awareness; Telemundo’s Sofia Lachapelle kicked off launch at the United Nations Headquarters’ World Autism Awareness Day
MIAMI – April 3, 2017 – In celebration of Autism Awareness Month, NBCUniversal Telemundo Enterprises today launched an Autism pillar under the El Poder En Ti ‘Tu Salud’ initiative, its year-round health platform geared towards informing, educating and empowering U.S. Hispanics about how to prevent common health issues. The initiative will promote autism awareness by featuring PSAs, autism related health segments on Telemundo news programs, collaborate with national organizations like Autism Speaks and Best Buddies International, and host a dedicated digital destination at www.elpoderenti.com/autismo.
Together with key partners Autism Speaks and Best Buddies International, this new initiative focuses on the de-stigmatization of autism and providing additional support to Latino parents of at-risk children in an effort to increase awareness and decrease delays in diagnosis, shedding light on life-changing and important resources to help Latino families.
“Autism affects 1 in 68 U.S. children over the age of three, yet of those affected, Latino children are less likely to get the proper diagnosis,” said Rocky Egusquiza, Vice President, Community Affairs, NBCUniversal Telemundo Enterprises. “El Poder En Ti is pleased to partner with these expert organizations to ensure our community has the best resources to break down diagnosis barriers for Latino families.”
Sofia Lachapelle, reporter for Telemundo’s “Al Rojo Vivo” and El Poder En Ti autism champion, kicked off the launch by speaking at the United Nations Headquarters’ World Autism Awareness Day in New York on March 31, and will also serve as a personal advocate on the cause. She spoke at the 2017 Autism Speaks Miami Walk on April 2 at the Doral Grand Central Park. In addition, she will be joining Miami-Dade County Mayor Carlos A. Gimenez at the Main Library to kick off Autism Awareness Month on April 5 and will donate 100 of her children’s book, “Un Superhéroe Especial” (“A Special Superhero”), to the library at the event.
“As a mother of two children with autism, I’m proud NBCUniversal Telemundo Enterprises is committed to bringing awareness on such a critical cause,” said Lachapelle. “Through this new pillar under ‘Tu Salud,’ we hope to inspire parents and families to believe in a better future for their loved ones and access important information on autism.”
Throughout the month of April, “El Poder En Ti” will take part in autism focused events across the country, including New York and Los Angeles. For more details, key resources and informational videos, visit www.ElPoderEnTi.com/autismo. Users will also be able to download a bilingual copy of Sofia’s book for free.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises encompasses Telemundo, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 54 broadcast affiliates in the US and Puerto Rico; NBC Universo, a modern general entertainment cable channel for Latinos, offering a thrilling mix of exclusive premium sports, signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, www.telemundo.com and www.nbcuniverso.com, and operates Fluency Productions, the company’s multi-format, multi-platform production studio. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.