Spread the Word Day of Activation (Wednesday, March 4th) is quickly approaching, and with the recent increase in the use of the R-word, our voices are needed more than ever. This movement is a powerful reminder that language matters—and that we all share responsibility in creating communities rooted in dignity, respect, and inclusion.

Now is the time to use our voices and platforms to share why this campaign matters—to us, to those we love, and to our communities. Consider reflecting on:

• What personal impact has the use of the R-word had on you?
• How has this language affected someone you care about, work with, teach, or support?
• What changes do you hope to see as we raise awareness and advocate for inclusion?
• How can we stand together to shift the conversation toward respect and belonging?

By coming together, we reinforce a simple but powerful truth:

• Words Matter
• Actions Matter
• People Matter

To learn more and sign the online pledge to spread inclusion, visit Spread The Word - Best Buddies International.