Redemption was founded on the simple value of giving back to society through a partial profit principle, pledging to give 50% of its profit to charity.
During the current global crisis they have stood by to this commitment and have now extend to donating 100% of all net online sales until the end of August to international charities, this will be equally devolved to the following associations: the Italian charity ActionAid, and the US charities Best Buddies and Meals on Wheels.
In this time of unspeakable suffering for many around the world, Redemption feels it is their duty to contribute in any way we can.
About Redemption
Redemption is a brand that was founded in 2013 to disrupt the status quo and promote an alternative business model within the global fashion system.
Redemption has long committed to celebrating the craft of fashion, and has always placed great emphasis on using its platform for good, harnessing the power of business to create social change. From the day the company was founded, the aim has been to donate half of all profits to supporting charitable causes and local and international NGOs.
Redemption is firmly committed to pushing the boundaries of responsible business through its holistic sustainability strategy.
About ActionAid
ActionAid is an independent international organization engaged in Italy and 44 countries, collaborating with more than 10,000 partners, alliances, NGOs, and social movements to combat poverty and social injustice. For over 40 years, ActionAid has been fighting alongside the poorest and most marginalised individuals and communities choosing to take their side, being aware that a collective effort of solidarity and justice is required to achieve real social change. A fair and just world for everyone: this is the vision from which ActionAid draws inspiration and life force. To make this world view a concrete reality, ActionAid has set itself a specific mission to pursue in the next 10 years: work to promote and animate spaces of democratic participation and to involve people and communities in the protection of their rights; collaborate locally, nationally and internationally to bring about change and to increase social equity, improving the quality of democracy and thus supporting those who live in situations of poverty and exclusion.
About Best Buddies
Best Buddies® is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development and inclusive living for people with intellectual and developmental disabilities (IDD). Founded in 1989 by Anthony K. Shriver, Best Buddies is a vibrant, international organization that has grown from one original chapter to nearly 3,000 elementary school, middle school, high school, and college Friendship and Promoter chapters worldwide. Best Buddies programs engage participants in each of the 50 United States, and in 56 countries and territories around the world. Best Buddies’ nine formal programs — Middle Schools, High Schools, Colleges, Citizens, e-Buddies®, Jobs, Ambassadors, Promoters, and Inclusive Living — positively impacts more than 1.3 million individuals with and without disabilities worldwide. Best Buddies’ volunteers annually contribute, at no cost to their communities, support services that equate to more than $330 million USD. In many cases, as a result of their involvement with Best Buddies, people with IDD secure rewarding jobs, live independently, become inspirational leaders and build lifelong friendships.
About Meals on Wheels America
Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels provider near you, visit www.mealsonwheelsamerica.org.
Press Contact:
Francesca Viberti
francesca.viberti@redemption.com
