Team recruitment is a big job. Depending on the size of your Walk and your needs, a trained Team Recruitment Committee can help engage businesses and individuals in starting or joining Walk teams.
In addition to team recruitment, it’s the job of the Team Recruitment Committee to provide guidance to Team Captains. For many, the Team Captain role is a new experience. This may be the first time he or she has participated in Friendship Walk or a similar event. Or it may be the first time he or she has fundraised. The committee can help ensure that Team Captains enjoy this leadership role, while sharing information about the organization and Friendship Walk.
Why is team recruitment important?
- Teams and participants generate the majority of total revenue raised through Friendship Walks.
- More teams mean more participants, which results in more funds raised.
- Teams engage the community in our inclusion efforts.
- New Team Captains may eventually become leaders for your Friendship Walk Committee.
- We need new teams to counteract the natural drop-off from year to year and increase our overall number.
Team Retention plays a very important role in the success of Friendship Walk. This committee will be in charge of retaining past teams through various touch points. These team touches are important as they help keep Friendship Walk fresh on the minds of Team Captains year-round.
As the Team Retention Committee your team will develop a year-round team retention plan. You and your committee will educate teams through communications, team touches or activities, a Past Team Registration Party and team recognition. Your committee is also responsible for regularly communicating to committed teams and providing support and resources. Most important, you’ll need to make sure your Team Captains feel recognized, valued and appreciated for their efforts.