Promoters seeks to spread the mission of inclusion to schools without a special education program. Promoters empowers youth to become advocates for people with intellectual and developmental disabilities (IDD) by organizing and attending special events that promote advocacy and bring awareness to the disability rights movement.

Chapters host exciting activities and events that promote inclusion, provide opportunities for interaction with people with intellectual and developmental disabilities, and raise awareness about Best Buddies at their school and in their community.

At the middle school and high school level, students who attend schools without a special education program on campus participate in order to gain the opportunity to interact with people who have intellectual and developmental disabilities (IDD) and learn about inclusion, the disability rights movement, and acceptance. At the elementary level, the Promoters program introduces the ideals and goals of the Best Buddies mission to students with and without disabilities on the same school campus through group events and inclusive activities. The Promoters program engages a variety of students in elementary, middle, and high school and community members with IDD who interact with these chapters.

Chapter activities and events address four areas of focus: awareness, engagement, empowerment, and interaction. Awareness to educate chapter members, peers, and the community on the disability rights movement. Engagement to get peers in the school and members in the community involved in Best Buddies. Empowerment to provide people with the opportunity to be a leader and a voice for Best Buddies. This includes chapter members serving as advocates of Best Buddies and getting Ambassadors to attend and speak at promoter chapter events. And interaction to provide opportunities for interaction with people with intellectual and developmental disabilities. Planning events with these areas of focus in mind ensures each chapter makes the greatest impact possible in their school and community.

Members of promoters chapters must submit an application on Best Buddies Online (BBO) to be approved by the chapter leaders and utilize BBO to manage members and report on chapter activities. Promoters chapters must hold at least two activities per semester; one of which promotes interaction with people with intellectual and developmental (IDD). Chapters must identify a chapter president and faculty advisor; leaders are expected to participate in local and national trainings. Members should participate in a training about the disability rights movement and interacting with people with IDD.

Being a members of a promoters chapter empowers student leaders to be advocates and allies for people with intellectual and developmental. Each member of a promoter chapter is helping to raise awareness about the mission of Best Buddies, educate their peers about the disability rights movement, and working to create a more inclusive world. By promoting the ideals of Best Buddies, chapter members become leaders of a tolerant and accepting school and make a positive impact in their community.